Case STUDY
The Home Squad at eXp Realty
Their Story
Led by Mark Raumaker, a former Actor turned Real Estate Agent, the Home Squad has built an impressive portfolio of office locations in Orlando, Jacksonville, Nashville, and Louisville.
With 238 homes sold and $94 million in real estate transactions in 2021 alone, the Home Squad is one of the biggest names in the business.
With 238 homes sold and $94 million in real estate transactions in 2021 alone, the Home Squad is one of the biggest names in the business.
4 deals
from digital Leads in 6 Months
$2.6
Million in Real Estate Sales
1 Team Leader
Who Is No Longer Stressed
Their Goal
Mark's goal was to create a unique brand for his team, and he knew that he needed a marketing strategy that would showcase his agents in a better light. He tried KvCore's online lead generation program, but it wasn't quite what he was looking for. That's when he turned to Follow Up Boss and AgentFire for his website and CRM.
The Solution
Revolutionize your online advertising strategy by bundling omnichannel packages, which include Google, Facebook, Instagram, and YouTube. Maximize your visibility and reach your target audience across all platforms with our comprehensive advertising solution.
Mark Raumaker of The Home Squad was in need of a solution that would drive middle-of-funnel leads and provide undeniable value for local home buyers and sellers.
Mark Raumaker of The Home Squad was in need of a solution that would drive middle-of-funnel leads and provide undeniable value for local home buyers and sellers.
Scope of work done by agency:
1) Client Success Manager
Dedicated Client Success Manager assigned to The Home Squad
2) Accounts audit and set up
Set up Google Ad Account, Facebook Business Manager, Ad Account, and Pixel
3) Branded graphics
Designed branded graphics for Facebook remarketing campaigns
4) Keywords research
Researched keyword ideas for Google Ad Campaign with niche, hyper-local targeting
5) Keyword targeting
Leveraged keyword targeting to focus on people looking for homes for sale in specific zip codes, subareas, neighborhoods, etc.
6) Integrations
Integrated Follow Up Boss CRM to automate lead flow and lead routing process
7) Custom Audiences
Created Custom Audiences on Facebook Ads Manager for retargeting
8) Ongoing Ad Monitoring
from Media Buyers to ensure best allocation of ad budget
9) Ad Request Form
Provided Ad Request Form to submit listings, images, designs, and videos
Result
Make your real estate business a brand that your local community knows and remembers with DFD In-house.
Let's find out how paid ads can help you become a local leader in your niche.
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