I recently spent a week reverse-engineering their social media strategy, from top to bottom. And in doing so, I found these marketing strategies you can use to get more business for your social media.

Table of Contents:

1. Showcase stories of clients and their journey to build trustHow to craft personal stories that help build trust.
2. Use listing videos to Nudge On-The-Fence Buyers
3. Create a share worthy Market Updates
4. Use Facebook groups to Market Your Business
5. Grow your visibility by highlighting local businesses
6. Be the knowledge broker - abuse the information assymetry
7. Cross post on all social media to increase your reach
8. How I personally would enhance the performance of her social media presence

I've also noticed how they use videos to highlight their new listings. These are simple and great videos, and they deal with the main objective - giving value for her customers. They are short and you get the feeling of the real estate.

By the way, there is a whole social media strategy of building your brand around home tour videos. It happens people are curious of what real estate is being on market, but this is another story.

Take a look at her examples. Somewhere they get very creative by creating visual stories.

These short, visually appealing videos can help you nudge those on-the-fence buyers towards making a decision.

Keep the videos short and engaging, typically no longer than 60 seconds.

By the way, there is a whole social media strategy of building your brand around home tour videos. It happens people are curious of what real estate is being on market, but this is another story.

Take a look at these examples. Nicole Hacault team has added a unique strategy to all their listing videos to showcase properties in an entertaining way.

PS: You don't need to hire a professional videographer to shoot your listing videos. With just your phone, whether it's an iPhone or a top-tier Android, you can create captivating and high-quality listing videos that will engage your audience.

You’ll find out that Nicole posts market updates frequently, lately she has been posting them each week. According to Nicoles own words, her clients often reach out to her as a result of market updates she shares.

Nicole basically goes through the updates about the neighbourhood of River Park South covering: - total amount of houses on the market - sold houses - pending - houses that had price change - new homes on the market and gives her comments.

Fish where the fish are. Or in other words “Go where the buyers are biting!”

Find local groups and post your market updates there. Most of your business will come from the network you’ve build and if people will find your content valuable - they’ll work wonders in spreading the word about you.

She had also started adding value by highlighting local businesses.

There is a wealth of creative possibilities to explore. Start by considering which businesses would benefit your clients the most.

It's a fantastic opportunity to share the hidden gems of your city. Continuously ask yourself, "What places would my clients love to know about?"

Consider partnering with a local guide to uncover and share hidden or unique places that are off the beaten path.

Have you heard of Curse of Knowledge? The problem is that once we know something—say, the closing costs — we find it hard to imagine not knowing it. Our knowledge has “cursed” us.

This is where you come. Show up, share insights and stuff you’ve learned along the way.

Your role as a knowledge broker can differentiate you in the market and establish you as a trusted advisor for different categories of homebuyers and sellers. This can create a sense of confidence in your expertise, making them prefer working with you.

No matter how hard you’ve worked on you content if no one will ever see it. Use all the possible distribution media, as well as facebook groups

Be sure to post on all the social media, we highly recommend being on Instagram, Facebook and LinkedIn.

Nicole and her team are doing fantastic job by creating and streamlining such amount of quality content.

I would like to add some perspective on how I personally would improve their social media performance even more.

• Enhance Market updates

It is an amazing content most of us would like to read. Who wouldn't want to know what is going on with real estate in your neighbourhood?
It happens that this type of content is the best fit for Lead Magnets. All they have to do is - just to DM you. This way you'll build a new incoming stream of leads whom you'll be able to nurture and lead forward.

• Focus on Edutainment. It’s your expert stuff but that will entertain as well. Make educational content more accessible. Video isn’t always the best way for this task, I would test carousel posts and see what performs better. Maybe the market update in a form of carousel would perform better in this case.

Also I'd suggest posting more valuable content in a form of photos and carousel, since Instagram is shifted it's focus back to photos.

• Consider adding hyper targeted social ads to her funnel as a pro tactics.

This is a huge opportunity and I wouldn't miss out on it, especially when the hardest part of the job is already done - an impressive and valuable content that can be used for attracting new clients.

So, there you have it: Nicoles Hacault marketing strategies that lead her to sell 100 houses with the help of her social media.

And have I mentioned that her instagram account has 5090 followers?

It's not about vanity metrics. To win the social media game you should:

1. create content that helps your clients and answers their questions
2. help algorithms and people to spread your nuggets of real estate wisdom

A piece of advice: Start today, you'll thank yourself a year later. It takes time to build momentum and credibility, why would you postpone your future success?